BRAND IDENTITY

阿里棒棒燒企業識別

Design → 碰巧遇見工作室

Client → 阿里棒棒燒Alibangbang

Type → 品牌設計 / 包裝設計 / 產品 / VIS

設計理念 ( Concept )

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飛魚是蘭嶼人最重要的食物,也是蘭嶼雅美/達悟族的傳統文化核心。由於飛魚的神話故事,大家對飛魚已是神聖的代表,甚至是信仰與宇宙觀的表現。因此,像是以飛魚致敬,而打造簡約的特色小點心,塑造飛魚的造型與海洋同行,讓人彷彿身在海洋與飛魚同樂,英文名Alibangbang 為達悟語,也讓來蘭嶼的遊客或當地人都能喜歡還保有傳統文化的地方。

 

The flying fish is the most important food for the people of Orchid Island, it's also core of the traditional culture of  Tao. Because flying fish story, everyone knows flying fish is a sacred representative. As a result, pay tribute to flying fish, make a simple dessert, egg pancakes of Orchid Island flying fish. Logo molding flying fish and ocean, make people feel like as happy as flying fish in the sea. The English name is Alibangbang of Tao language, also make visitors or locals like places traditional culture in Orchid Island.

 

YEAR:2018​​​​​​​

印章|橙印良品 ostamp - 專業印章刻印

蘭嶼的美一定要讓大家知道,擁有耀眼陽光、碧藍海水、幸福的夏天。

蘭嶼風景與飛魚燒攝影|阿里棒棒燒老闆娘

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